.jpg)
The story
A corporate escapee who actually escaped.
I spent 25 years in digital and marketing — across industries, boardrooms, and every kind of business challenge you can imagine. I was good at it. Really good. Senior roles, high stakes, constant delivery. From the outside, everything looked fine.
In 2021, it stopped looking fine. Burnout and perimenopause arrived at the same time — and because I didn't understand what was happening hormonally, I spent a long time trying to push through something that couldn't be pushed through. Then came the ADHD diagnosis at 43. Suddenly, 43 years of pattern made sense.
The ADHD didn't go away. What changed was understanding it — and building a life around how my brain actually works rather than shoehorning it into someone else's system.
"I don't coach people to optimise their cage. I left mine. Now I help others design a life that makes the cage unnecessary."
In 2023 I sold most of what we owned, left Cape Town, flew to the Philippines with my three kids and no return ticket. Ten countries later, three happy worldschooled kids, now living in Guatemala — and a life that finally fits.
I'm not standing at a destination telling you it's beautiful. I'm in the middle of the same redesign you're considering. That's who you'd be working with.
.jpg)
A little more about me
What else you'd know if we'd met for coffee.
Three kids, ten countries, no plan B
Sold everything. Left Cape Town. Flew to the Philippines. Kept moving. Ten countries later, three happy worldschooled kids, now living in Guatemala — and a life that finally fits. Not an influencer version. The real one, with the hard parts included.
My first love was always people
Obsessed with what makes people tick. Started a Psychology degree (thanks, ADHD), found coaching instead — practical, transformative, and it has changed me as much as anyone I've worked with. The work is never generic. It's always about this woman, this life, this season.
At the cutting edge of digital — and AI is where that goes next
I've always been at the cutting edge of digital — it's where I've spent most of my career. Now I apply that to AI and automation. Most people are doing manually what software should already handle, and burning their best energy on the wrong things. I use AI to strip out the repetitive, the draining, the decisions that don't need to be made twice. Then I help others do the same.
Why this matters
My work is grounded in lived experience.
I coach from where I've actually been — not from theory or a training manual. The burnout was real. The perimenopause was real. The ADHD was real. The decision to rebuild was real.
What I offer isn't a framework borrowed from someone else. It's what I pieced together over three years of dismantling one life and building another — and have now refined through coaching women doing the same.
Digital marketing & strategy career
Senior roles across industries, boardrooms, and international clients. High performance, high cost.
Burnout + perimenopause arrive together
The convergence point. Everything that had been sustainable — wasn't. Body and mind called time.
ADHD diagnosis at 43
43 years of pattern suddenly made sense. Started understanding the actual architecture of how I work.
Sold everything. Left South Africa.
Cape Town → Philippines. No return ticket. Three kids, location independence, worldschooling begins.
10 countries, Guatemala, still moving
Location-independent coaching practice. Three thriving worldschooled kids. A life that actually fits.
The work
Three ways to work with me.
Wherever you are — burnt out and trying to get your footing back, or further along and ready to redesign what comes next — there's a starting point that fits.
The flagship
reclaim · redesign
Twelve weeks, six sessions, a written Reclamation Redesign Roadmap. For women who know the life they're living no longer fits — and are ready to build something that does.
See the programme →The entry point
Burnout Recovery Coaching
Specialist 1:1 support for women in burnout — identifying what's actually happening, stabilising, and beginning the structural change that recovery requires.
Read more →The tool
AI & Automation Strategy
A 90-minute audit of your workflow. Walk away with 2–3 specific tools and a 30-day implementation plan. For women drowning in invisible workload.
Book a session →
Ready?
Not a framework you're put through. A roadmap built around your actual life, your energy, and what you want next.
Book a free 30-minute discovery call →30 minutes · Free · No obligation