The story
A corporate escapee
who actually escaped.
I spent 25 years in digital and marketing — across industries, boardrooms, and every kind of business challenge you can imagine. I was good at it. Really good. Senior roles, high stakes, constant delivery. From the outside, everything looked fine.
In 2021, it stopped looking fine. Burnout and perimenopause arrived at the same time — and because I didn't understand what was happening hormonally, I spent a long time trying to push through something that couldn't be pushed through. Then came the ADHD diagnosis at 43. Suddenly, 43 years of pattern made sense. The ADHD didn't go away. What changed was understanding it — and building a life around how my brain actually works rather than shoehorning it into someone else's system.
"I don't coach people to optimise their cage. I left mine. Now I help others design a life that makes the cage unnecessary."
In 2023 I sold most of what we owned, left Cape Town, flew to the Philippines with my three kids and no return ticket. Ten countries later, three happy worldschooled kids, now living in Guatemala — and a life that finally fits.
I'm not standing at a destination telling you it's beautiful. I'm in the middle of the same redesign you're considering. That's who you'd be working with.
