About Lianne Byrne

I left the cage.
I help others design
a life without one.

25 years in marketing. Burnout. Perimenopause. An ADHD diagnosis at 43. A decision to sell everything and start again. This is where that led — and why I coach the way I do.

Lianne Byrne — burnout coach and life design coach working location independently

A corporate escapee
who actually escaped.

I spent 25 years in digital and marketing — across industries, boardrooms, and every kind of business challenge you can imagine. I was good at it. Really good. Senior roles, high stakes, constant delivery. From the outside, everything looked fine.

In 2021, it stopped looking fine. Burnout and perimenopause arrived at the same time — and because I didn't understand what was happening hormonally, I spent a long time trying to push through something that couldn't be pushed through. Then came the ADHD diagnosis at 43. Suddenly, 43 years of pattern made sense.

"I don't coach people to optimise their cage. I left mine. Now I help others design a life that makes the cage unnecessary."

In 2023 I sold most of what we owned, left Cape Town, flew to the Philippines with my three kids and no return ticket. Ten countries later, three happy worldschooled kids, now living in Guatemala — and a life that finally fits.

I'm not standing at a destination telling you it's beautiful. I'm in the middle of the same redesign you're considering. That's who you'd be working with.

Mountain landscape at sunset — Low Friction Living

A little more about me

AI and automation are how I redesign what isn't working

Most people are doing manually what could be automated — and burning their best energy on the wrong things. I use AI to strip out the repetitive, the draining, the decisions that don't need to be made twice. Then I teach others to do the same.

My first love was always people

Obsessed with what makes people tick. Started a Psychology degree (thanks, ADHD), found coaching instead — practical, transformative, and it has changed me as much as anyone I have worked with. The work is never generic. It is always about this woman, this life, this season.

Three kids, ten countries, no plan B

Sold everything. Left Cape Town. Flew to the Philippines. Kept moving. Ten countries later, three happy worldschooled kids, now living in Guatemala — and a life that finally fits. Not an influencer version of this. The real one, with the hard parts included.

The work is grounded
in lived experience.

I coach from where I've actually been — not from theory or a training manual. The burnout was real. The perimenopause was real. The ADHD was real. The decision to rebuild was real.

What I offer isn't a framework borrowed from someone else. It's what I pieced together over three years of dismantling one life and building another — and have now refined through coaching women doing the same.

25 yrs

Digital marketing & strategy career

Senior roles across industries, boardrooms, and international clients. High performance, high cost.

2021

Burnout + perimenopause arrive together

The convergence point. Everything that had been sustainable — wasn't. Body and mind called time.

2022

ADHD diagnosis at 43

43 years of pattern suddenly made sense. Started understanding the actual architecture of how I work.

2023

Sold everything. Left South Africa.

Cape Town → Philippines. No return ticket. Three kids, location independence, worldschooling begins.

Now

10 countries, Guatemala, still moving

Location-independent coaching practice. Three thriving worldschooled kids. A life that actually fits.

Three ways to
work with me.

Wherever you are — running on empty, awake to the need for change, or wanting AI to free up your time — there's a starting point that fits.