Who we are
Low Friction Living is operated by Lianne Byrne. Our website is liannebyrne.com. You can contact us at [email protected].
What data we collect
We collect personal data in the following circumstances:
- When you purchase a digital product: your name, email address, and payment information (processed securely by Stripe — we do not store card details).
- When you download a free resource: your email address and consent to receive updates.
- When you book a coaching call: your name, email address, and any information you provide in the booking form.
- When you contact us: your name and email address.
- Website usage data: via cookies and analytics tools (see Cookies section below).
How we use your data
- To deliver digital products you have purchased
- To send you the resources you have requested
- To send email communications you have consented to receive
- To process coaching bookings and communicate about them
- To improve our website and understand how visitors use it
- To comply with legal obligations
Our legal basis for processing
We process your data on the following legal bases:
- Contract: where processing is necessary to fulfil a purchase or booking you have made.
- Consent: where you have explicitly opted in to receive marketing communications. You can withdraw consent at any time.
- Legitimate interests: for website analytics and improving our services, where this does not override your rights.
Email marketing
We use MailerLite to manage our email list. If you have opted in to receive emails from us, we will send you content related to burnout recovery, Low Friction Living, and our products and services.
You can unsubscribe at any time by clicking the unsubscribe link in any email we send, or by emailing us at [email protected].
Payment processing
Payments are processed by Stripe. When you make a purchase, your payment details are handled directly by Stripe and are subject to Stripe's Privacy Policy. We receive confirmation of payment and your email address but do not store card details.
Cookies and analytics
Our website uses cookies and similar technologies to understand how visitors use the site. We use Google Tag Manager to manage tracking tools. This may include:
- Google Analytics: to understand website traffic and user behaviour (anonymised)
- Meta Pixel: to measure the effectiveness of advertising and to enable retargeting (if you have consented)
You can control cookies through your browser settings. Refusing non-essential cookies will not affect your ability to use the site.
Third-party services
We use the following third-party services which may process your data:
- MailerLite — email marketing platform (Privacy Policy)
- Stripe — payment processing (Privacy Policy)
- Google — analytics and tag management (Privacy Policy)
- Netlify — website hosting (Privacy Policy)
Data retention
We retain your data for as long as necessary to fulfil the purposes outlined in this policy. Email list subscribers' data is retained until you unsubscribe. Purchase records are retained for 7 years for tax and legal compliance purposes.
Your rights
Under UK and EU GDPR, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request deletion of your data ("right to be forgotten")
- Object to processing based on legitimate interests
- Withdraw consent for marketing at any time
- Data portability — receive your data in a portable format
- Lodge a complaint with the ICO (UK) or your local supervisory authority
To exercise any of these rights, contact us at [email protected].
International transfers
Some of our third-party service providers are based outside the UK/EU (for example, in the United States). Where we transfer data internationally, we ensure appropriate safeguards are in place in accordance with UK GDPR, including Standard Contractual Clauses where applicable.
Changes to this policy
We may update this policy from time to time. The date at the top of this page indicates when it was last updated. Significant changes will be communicated to our email subscribers.
Contact
For any privacy-related questions or to exercise your rights, contact us at: [email protected]